Exhibit 01 · The Playbook

Insights for professionals who build systems.

Strategy, automation, and real estate operations. From the field, not the sidelines.

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RE/MAX's $880M Sale Is a Surrender, Not a Transformation

The RE/MAX brand just got sold to The Real Brokerage for $880 million. While executives spin it as innovation, this is actually franchise decline and a warning about what's coming next.

May 14, 20267 min read
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NAR Appeals Court Drama: Stop Preparing for War, Start Running Your Business

While the industry obsesses over settlement appeals drama, winning brokers are building systems that work under any commission structure. The courtroom doesn't determine market leadership.

May 12, 20268 min read
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The Compass-Anywhere Merger Misses the Real Crisis

Everyone's talking about the Compass-Anywhere mega-merger creating competitive pressure. The real story? Mid-market brokerages are drowning in operational problems that have nothing to do with scale.

May 7, 20269 min read
Trending

Your Platform Integration Strategy Is Failing. Here's Why.

The PropTech industry keeps preaching platform integration as the cure for brokerage chaos. But integrated workflows still require human intervention—which means they're not solving your actual problem.

April 30, 20264 min read
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The Real-REMAX Deal Exposes Every Brokerage's Automation Panic

While everyone talks consolidation, the Real-REMAX merger reveals which brokerages understand automation leverage and which ones are scrambling to catch up before agents walk.

April 28, 20264 min read
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The Homeownership Crisis Is Now Everyone's Problem (And Your Brokerage Isn't Ready)

New data shows homeownership decline isn't just a Gen Z problem—it's hitting every age group. Brokerages clinging to manual operations are about to get steamrolled by shrinking transaction volume.

April 23, 20264 min read
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VCs Only Fund AI Proptech Now — Your Brokerage Is Next

Investment in proptech rebounded 67% in 2025, but there's a catch: only AI companies are getting funded. Meanwhile, brokerages are drowning in $26K monthly overhead costs.

April 21, 20264 min read
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The Pre-Marketing Wars Just Exposed Your Broken Operations

Yesterday's RISMedia report revealed how the pre-marketing rush between major brokerages and portals has created a policy nightmare. But the real story isn't about Zillow vs. Compass—it's about how this chaos exposes every broken system in your brokerage.

April 16, 20264 min read
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NAR's Legal Win Masks a Bigger Problem: Brokerages Are Bleeding Money

NAR just scored a major legal victory in Michigan, but the real fight isn't in courtrooms—it's in broker P&L statements. Here's why the Hardy case reveals a crisis brewing in brokerage operations.

April 14, 20264 min read
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NAR's $52M Settlement Just Proved Why Your Brokerage Is Broke

Another $52 million down the drain for NAR members. While you're writing settlement checks, your competitors are building AI-powered profit machines.

April 13, 20264 min read
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PropTech's 'Workflow' Buzzword Is Actually a Brokerage Lifeline

PropTech companies are suddenly obsessed with 'workflow' — and for once, the hype might actually solve brokerages' biggest operational nightmare.

April 9, 20264 min read